I think this is artisan for two reasons: First, it gives a nice walkthrough of how a hit song was produced. Secondly, being able to recreate the beat from scratch is an artisan skill in and of itself. If you have any interest in hip hop production the dude's [whole channel](https://www.youtube.com/channel/UCBYYgHJqJtr_ejoT-Nmylnw) is a goldmine.