A tour company is encouraging Danish couples to head for Spain to get pregnant, and they’re suggesting that future grandmothers pay for the vacations. The clever new ad campaign is called “Do It For Mom!” and the video shows sweet gray-haired mothers-in-law who looks wistfully at baby photos and long for their adult children to make a baby, so that they can become grandmas.
The company promotes trips to sunny Spain, telling the viewers that Danes have 51% more sex when they go on vacation to a warm climate. The ad makes the point that Denmark needs more babies to keep its welfare system afloat.
In one adorable scene, the mother-in-law is unhooking the young woman’s bra as the couple are kissing, in an effort to hasten the process towards conception. The young husband looks at her briefly in shock and puzzlement. The Spies travel agency is making the deal attractive to the couples and wannabe grannies by offering a 1,000 krona ($120) discount if Mother books the trip.