As much as we hate to admit it, brands are not always 100% honest–even our favorite brands. Advertising is created to promote and entice a sale, not to tell the truth. Advertising reflects the brand’s core values and consumers’ positive image perceptions. Thus, graphic designer Clif Dickens created the design project entitled ‘Honest Slogans’, a project that pokes fun at some of our favorite brands, creating more truthful and relevant slogans.

The project features some popular brands such as Nike, McDonald’s, Uggs, Best Buy, Facebook and more. Here are just 20 of our favorites in the series — tell us, are your favorite brands in the list and do they speak the truth?


Because every partygoer knows the unspoken rule: ‘you snooze, you lose’.


And giving you a false sense of belief that you are professionally well-connected.


Oh wait–was it Monopoly or Uno?


The ultimate stalking tool!

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