Safety campaigns have become an established part of the media, with government agencies, charities and other organizations putting out their message in the hope of keeping more people safe. Oftentimes they will tackle problematic issues such as dangerous driving and unprotected sex, encouraging viewers to change their behavior for the good of the public. While they can be hard hitting and emotional, they often do their job very well. However, not all are quite so effective and have instead become a mockery thanks to their odd and bizarre nature.
Earlier this year, Durex started a campaign in association with World AIDS Day to try to come up with an official emoji for the condom. The scheme was centered around the premise of encouraging safe sex to try to combat the spread of HIV and AIDS while acknowledging that up to 80% of internet users used emojis to communicate on a regular basis.
Police in the seaside resort of Torbay in the United Kingdom spent £10,000 on a campaign in 2008 that saw those who had been drinking all night being offered a free pair of flip-flops. The footwear were meant to give women, who might be wearing high heels, a way to walk home safely without falling over in their inappropriate footwear. The police hoped this would encourage more people to talk to officers and give them a chance to get their message across about drinking less.