The sheer number of mediums that modern advertising has to play with is astounding. The world has become one giant canvas, and advertisers and using it to paint some surreal messages. Using the many modern mediums, such as guerilla advertising, installations and social media has become the key to getting the message out there and spreading brand awareness. A lot of ad makers have become extremely creative in their approach to these modern mediums and are creating some great ads around the world. Here is a list of 10 creative ads made using the escalator:

National Portrait Gallery

This classy and well-placed ad gives customers a small glimpse of what they can expect at the National Portrait Gallery.

Liquorice Fruit Wheel

The escalator has been painted in such a way so as to make it feel like one giant licorice fruit wheel. Simple and extremely effective!

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